From vision to reality: building a CX function from ground up

Middle East retailers have started to recognize the need to redesign disjointed customer journeys to serve today’s digital-savvy consumers across any channel, anytime. With in-store experiences coming back into play while the digital world is highly active, how will the CX industry develop further?

Join senior leaders from Medallia, Al Tayer and Al-Futtaim group for a roundtable discussion on building a CX function from scratch.