Gupshup Dubai Meta Summit

Today, the four biggest messaging micro-platforms (provided by Facebook and Google) have more active users than the four biggest social media platforms: Facebook, Twitter, Instagram, LinkedIn. Looking at this global trend, it seems evident we’ll be seeing an increase in 2022 in A2P messages sent from businesses and organizations to consumers. As things are now today, most business-directed messages sent to people are one-way, but consumers want the ability to reply.

Conversational messaging has made consumer self-service much easier and more convenient. Thanks to new technologies, customers can quickly have a simple conversation in order to find information about products and services they are interested in, for example. This technology has been paving the way for faster, more satisfied interactions between companies and their customers.

Join us and other industry leaders as we discuss how to enable a personalized experience for your customers and accelerate digital transformation through seamless end-to-end customer journeys.