Hyper-Personalization for Travel, Tourism & Hospitality

The event will be focused on key transformation themes, such as hyper personalisation, AI, data analytics, and the impact these can have on the delivery of the next level of customer experience.

Epam and Adobe, two leading companies in the tech industry, have joined forces to deliver an engaging event focused on – the benefits of delivering real time personalised experiences in the Middle East Travel & Tourism industry.

This collaboration offers industry leaders an exclusive opportunity to dive deep into this emerging field and explore its potential applications.

This event will be held at Voco Hotel Windows Bar, from 6-9pm on Wednesday the 18th of October.

The venue is a short walk from the Dubai World Trade Centre, where GITEX is being held, and this collaboration offers industry leaders an exclusive opportunity to dive deep into this emerging field and explore its potential applications – whilst also networking with peers during the evening.

Participants in this event can expect a detailed overview of ‘hyper personalisation’, which refers to tailoring digital experiences to individual users based on their behaviours, preferences, and needs. This transformative approach aims to enhance customer satisfaction by delivering highly relevant content and personalized recommendations across various platforms.

Host speakers on the night will be from EPAM & Adobe to discuss themes such as ‘The benefits of personalisation at scale and developing omnichannel experiences in Travel & Tourism’.